Meet the people behind MADE.
MADE Enablement Partners is a GTM and Revenue Enablement consultancy built for organizations that have outgrown ad-hoc processes and need clarity, consistency, and systems that actually move revenue.
We partner with SaaS, financial services and high-growth teams to rebuild the operational spine behind sales — the messaging, the onboarding, the coaching frameworks, the playbooks, the pipeline motions, and the AI-enabled research systems that eliminate friction and make selling feel straightforward again. Because when your GTM systems actually work together, your team finally has a clear path to winning.
What makes us MADE?
We envision a world where GTM teams win because their systems, people, and strategy are finally working together.
Empathy
We listen first — understanding the realities, pressures, and goals of every stakeholder so solutions work in practice, not just PowerPoint.
Advocacy
We ensure sales has a voice in every strategic conversation, designing systems that reflect the needs of the people who use them every day.
Proactivity
We anticipate challenges before they surface and build solutions that prevent chaos rather than react to it.
Empowerment
We equip teams with the clarity, tools, and confidence they need to perform at their highest level both individually and collectively.
Integrity
We lead with transparency, honesty, and a commitment to doing what’s right — even when it's not the easiest path.
Partnership
We break down silos and create alignment across sales, marketing, product, and leadership, ensuring everyone moves in rhythm toward shared results.
Our mission is simple: to rebuild the GTM systems that stall growth and replace them with revenue enablement frameworks, onboarding programs, and AI-powered tools that unlock clarity, alignment, and sustainable performance.
Meet MADE Enablement Partners
MADE Enablement Partners is led by a collective of specialists across sales and revenue enablement, GTM strategy, AI operations, RevOps, and instructional design built for growing organizations that need both strategic leadership and hands-on system design that actually sticks.
Elyssa Douglass
Lead Strategist
Elyssa is a sales and go-to-market enablement consultant who specializes in building scalable enablement functions for complex, multi-practice organizations focused on growth. She is known for:
Reducing onboarding ramp by 87.5%
Aligning 175+ sellers around a unified GTM system
Operationalizing analytics & competency frameworks across the org
Implementing AI-driven research agents that cut prep time by 92%
Partnering with C-suite leaders to architect GTM foundations that accelerate performance
Elyssa leads strategy, system design, enablement architecture, and AI-powered optimization, supported by MADE’s network of vetted collaborators and implementation partners.
Strategic collaborators
To deliver depth across every discipline critical to a modern GTM motion, MADE partners with specialized experts in:
Revenue Enablement
AI & Research Automation
Sales Coaching & Curriculum Design
GTM Messaging & Positioning
Organizational Design
Workflow Systems & Tool Optimization
Our enablement partner ecosystem
To deliver depth across every discipline critical to a modern GTM motion, MADE works alongside two best-in-class GTM and AI advisory firms to bring unmatched depth to complex transformation work:
For founders and leaders hungry to scale repeatable pipeline, Korus builds expert-crafted, AI-driven Outbound & Allbound Engines that dramatically increase qualified conversations. Their custom AI Agents automate the research and outreach work that slows sales teams down — freeing reps to focus on closing instead of chasing.
C&M Collective embed AI directly into the motions that drive growth — market insight, campaign execution, and team enablement — enabling revenue teams to move faster, stay aligned, and produce measurable lift. Their structured programs include AI-accelerated GTM sprints & workshops, executive AI bootcamps and fractional AI-GTM leadership.